Mack Trucks
Brand Video
Brand Expression
A key part of the new Mack brand is the emotional bond between man, machine, and the hard work that keeps the world moving. We created a brand video to celebrate all of this in a way that touched souls and strengthened the Mack family bond.
To celebrate the evolution of the Mack Brand, we've produced a video that recaptures our spirit. It's visual, it's emotional and it's exactly what you wouldn't expect from us. It shows our deep respect for this lifestyle. This is a proud brand that speaks the truth, and is ready to connect.
Agency: VSA Partners